Media: How much of an impact does it really have?

The media has the capability to move, shake and influence the way society thinks and shapes its very way of life. People give the media its power to mold how their lives are going to orbit. Moreover people need something to blame for why society is so called "Twisted" The media is a crutch so to speak because people ask for drama, fights, sex, and thugga boo relationships and the media simply gives the people exactly what they desire. In my personal opinion, no one should blame the media for having a "Big Head" and reaping the benefits of the people's thirst for... "Ratchet" material. my advice to the people STOP COMPLAINING! as people we indulge in the very things that allegedly does damage to the very fiber of being. Shows like: Love and Hip Hop and Basketball wives are great examples of shows that quench the thirst of the people..so how much impact does the media really have? My answer to you is Media is like a huge meteorite that has crashed into the earth and left a semi-permanent crater in the world